Precautions for highway locations
Before applying this rule, make sure that the competition around your location is up to date and that no relevant competitor has been omitted. In some cases, a competitor may be located on the other side of a highway without a direct crossing. Since this competitor cannot be reached from the same side of the highway, it does not represent real competition and should therefore not be considered in our simulations.
Steps to follow:
- Check the accessibility of nearby competitors and identify those located on the other side of the highway without direct access (no bridge, underpass, or nearby interchange).
- Exclude these competitors by setting their status to closed to prevent them from influencing the analysis. Click on the relevant site, then on the Close icon in the location pop-up. It will appear with a cross indicating its new status
.
- Run the simulation with these adjustments to obtain a more accurate estimate of the potential of the tested location.
This approach ensures a more relevant analysis by considering only competitors that are actually accessible from the studied location.