Data sources & information about updates

The RetailSonar platform contains many different data sets from different sources. Some data sources can be regularly updated, if this is available. 

Below you can find an overview of which data sets can be included in the platform and when they are updated


Competition datapack- provided by RetailSonar

  • Up-to-date location list from Ecomovement
  • Characteristics of each location: #CP per types, max power, average power, price.

Update frequency & notification: updates are made quarterly, after each one you will receive an email informing you of the update - or directly on your platform in the NewsFeed page in the Help Center.

You will receive an email in advance when the update will find place. After the update is donewe will notify by mail - or directly on your platform in the Newsfeed page in the Help Center. A new baseline period will be added to your platform, named after the month of the period on which the competition data are based.

Remark: You are always able to update this data yourself between our updates in the Data Management module. Every three months the competition is updated, any changes you made in the competition overview will be replace by the update.


Local acitvity / Points of Interest datapack  - provided by RetailSonar  

  • Up-to-date location data (incl. yearly visits estimate) 
  • Validated cross visit calculation model
  • Visible in and exportable from the platform
  • Integrated in the predictive model

Update frequency & notification: updated yearly during the maintenance. More frequent updates are possible if discussed with your consultant.

Remark: You are always able to update this data yourself between our updates in the Data Management module.


Socio-demographics datapack - provided by RetailSonar

  • Socio demographical data that contribute to the calculation of the market size
  • visible in and exportable from the platform
    • e.g. Inhabitants, wealth index, age groups, ethnicity, tourist visits, mailboxes...

Update frequency: yearly during the maintenance. In case you want more frequent updates (and these are available by official sources such as Statbel), please contact your RetailSonar consultant.


Drivetimes datapack - provided by RetailSonar

  • Included in configuration; 
    • Speed profiles (by car) on each road segment: assessed by smart traffic data
      • Speed profile visualization in the platform by applying the map layer 'Actual driving speed'
    • Drivetime calculation engine between each living block and each relevant location
      • Drivetime visualization in the platform by applying the map layer ' drivetime to closest [own locations]'

Car passage datapack - provided by RetailSonar

  • Car passage ata are based on 12 months. We regularly add new data as it becomes available.
  • Car passage forecasts are weekly.

Remark: Road sections only obtain a value if the road flow value is greater than 2K/week.

 

 

 

Was this article helpful?