---
title: "Module overview "
url: "https://kb.chargeplanner.ai/en/article/module-overview"
language: "en"
last_updated: "2025-07-23T14:03:06.596Z"
---

# Module overview 

There are **5 main modules** on the RetailSonar platform to use, each of them have a specific purpose and help you answer different business questions. 

1.  Marketing Efforts
2.  Location Planning
3.  Location Performance
4.  Optimize
5.  Data Management 

### **Marketing Efforts**

![](https://cdn-assets.productfruits.com/89027fe9-e753-40a2-8f59-9b715e60de07)

The Marketing Efforts module can be used to explore **data in-depth from different perspectives**. This is possible for both existing networks and future networks (which you will create in Location Planning, see below).

The module allows you to;

-    Analyze all geographical data on **multiple zone levels** 
-   Analyze **competitor data**
-   Identify zones with **potential for your slow** locations, using data on market potential and the power required and developable by 2030.
-   **Export data to excel** in predefined templates (Stay & Charge) or custom templates by choosing the data you want to retrieve.
-   **Save your frequently used map settings** to save clicks
-   Access **in-depth location & zone reports** (PDF)

### **Location Planning**

![](https://cdn-assets.productfruits.com/fc555fe6-1395-47c9-a86f-659cd7d9279d)

The Location Planning module should be used to **activate the model for your (ultra)Fast lcoations and to calculate future network changes.** You can create endless simulations where you execute those network changes and calculate the impact.

The module allows you to;

-   **Construct simple or complex simulations** including closures, takeovers and location updates to the own and/or competitors' network.  
-   **Analyze** internal and external **cannibalization dynamics**                     
-   **Visualize changes** from a geographical perspective
-   **Generate in-depth location reports for (new) locations** to share with other stakeholders.
-   **Save and share** your simulations with other users
-   **Transfer** your created simulations in bulk **to another baseline period**

### Location Performance

![](https://cdn-assets.productfruits.com/5c36fb59-79df-4ff4-95dc-68ba7174a902)

The Location Performance module aims to give **more insights on the performances of existing and new locations** and to do **benchmarking** **exercises.**

The module allows you to;

-   Get more **contextualization** about model outcomes for your locations
-   **Compare** your locations with each other
-   Assess **predicted performances** of existing locations
-   **Assess simulation results** by benchmarking with existing locations

### Optimize

![](https://cdn-assets.productfruits.com/7c0a201d-05fa-422e-90d1-de62addf85f4)

The Optimise module allows you to **test the predictive potential** of a **list of of hundreds of locations** in a more **automated way**, without combined effects. We offer two types of projects here : 

-   **Hotspot project**: starting from a list of locations or a saved simulation, you can test the opening of new locations in batch. Within this project, all uploaded locations are added one by one to a given baseline network. This means there are no combination effects of the multiple openings.
-   **Optimal location characteristics project:** starting from a list of locations or a saved simulation, you can test the changes in location characteristics in batch and instantly visualize their impact. 

***Remark:*** *this module is only accessible if you are a power user*

### Data management

![](https://cdn-assets.productfruits.com/33ff2f86-31d6-4b99-af22-b750302a2fa3)

*The Data Management* module is targeted to **update your current network data for the given baseline periods**, import data into the database and manage it yourself.

***Remark:*** *this module is only accessible if you are a power user*

* * *

**TIP:** Start the "RetailSonar Welcome tour" from the help center button to be guided through the menu bar with the modules explained.

![](https://cdn-assets.productfruits.com/a2461991-d403-4493-9679-039e22e6e4e8)