We’re excited to share a new update to your platform, bringing fresher data and more reliable predictions.

Market data update

• All competition data has been updated through November 2025.
• We’ve significantly improved the yearly visits per POI metric available in your platform.

Together, these enhancements deliver stronger predictions and more accurate results for your location decisions.

Other small enhancements

We’ve also made several refinements to improve your day-to-day experience:

• Improved location report layout, making reports clearer, more robust, and easier to use.
• Updated model methodology, resulting in more realistic maximum outcomes.
• Small improvement to the selection of the car passage values for a location. There were some inconsistencies in how these values were selected, only in a very limited number of cases. These have now been resolved. In an upcoming release, we will do a major improvement to this automatic selection method, stay tuned!

We hope you enjoy these improvements!